Marketing
Website audit, traced to root cause
Impressions were high and clicks were almost nil. The usual advice would have been to rewrite the copy.
~100K daily impressions against 29 clicks, traced to 3 code defects and 178 MB of assets
What we built
An audit that went past the copy to the delivery: three defects in the code and a page weight no visitor was waiting for. The problem was never the words.